There are two main paths a company could take if they decided to start a vape brand of their own: the Original Equipment Manufacturer (OEM) and Original Design Manufacturer (ODM). In fact, both alternatives can lead to business development but handle different aspects. Thus, exploring which model is better for vape brands could be beneficial.
What Is OEM?
OEM setting means that you cooperate with a factory that makes the given products for your own brand. The style, features, and appearance are mostly your ideas, and the factory is there to help you realize them. This system is ideal for the case where you have a product concept in your mind and only need a reliable partner to bring it to life.
The Advantages of OEM
- Absolute freedom in the visual design and brand concept
- Adjustable features of the goods to satisfy market demand
- More straightforward to have a strong identity
What Is ODM?
With ODM, the manufacturers have already set the products’ designs for you to add your brand name to them. This alternative is suitable if you want to get your product released faster without spending time on the design part.
The Benefits of ODM
- Fast access to the market
- Affordable product development
- Large variety of existing designs
Which Is Better for Vape Brands?
Answering the question depends on what you are aiming for. The best solution for you is made by an OEM if your desire is to be proactive with the innovative ideas and the design while maintaining complete product control. On the other hand, Mastering the upcoming world of vaping trends better with a ready-to-launch product portfolio, quick market access, and freedom to experiment with flavors and designs could be possible through ODM.
Заключительные мысли
OEM and ODM each have a significant impact on the vape industry. Brands that desire a powerful identity usually opt for OEM, whereas brands that prefer quick results and minimal risk go for ODM. To facilitate their success, a lot of companies combine both models.
If you need OEM or ODM vaping solutions, the АМХИМ is a place where you can find more alternatives.